OOH Posters
Girls Can! Kickoff
Covergirl "Girls Can" OOH + Launch
With over 2 million views on YouTube within its first week, what started as an inspiring 2014 Winter Olympics ad for Covergirl became a movement. “Girls Can!” became the rallying cry of the entire brand, informing everything from products to public service initiatives.
- Role Creative Director/Writer
- For Covergirl
- Type TV Commercial, Brand Mantra
- URL www.adweek.com/news/advertising-branding/ad-day-pg-surges-olympic-finish-line-covergirls-girlscan-campaign-155912
- Director Laurent Chanez