Pantene’s “Dad Do” is a 360° campaign that put their brand mission statement, “Strong Is Beautiful” into action.

We took the biggest, strongest dads we could find. Put hair brushes in their hands. Then sat their daughters in front of them and watched the magic unfold. Although that magic never quite resulted in a straight part or a smooth, complete braid.

With over 300 million impressions, Pantene saw increased sales, brand lift and even motivated Walmart to pay for in-store Pantene marketing. It won every award and accolade in the industry, including Gold Cannes Lions, One Show Pencils and Effies.