Forever Young Brand Story
Downy is an iconic brand, and many Americans have grown up seeing it on their washing machines. We told a brand story that played on nostalgia but also had a fresh, modern look. Then we made consumers aware of Downy’s ultimate benefit: helping your clothes say looking newer, longer.
- Role Creative Director/Writer
- For Downy/Procter & Gamble
- Type TV
- Director Pam Thomas