Downy was a brand described as “boring, very 1950's housewife, dated and stale." So when launching their new product, "Unstopables," (not a typo), we suggested that they make their spokesperson the most anti-housewife around: Amy Sedaris. The client said, “No!” to hiring her 10 times. We brought her back to them 11 times. People loved Amy, and the results sent sales 100% over company benchmarks.

My only regret is that Amy and I didn’t become best friends forever after the shoot. I guess she was busy with stuff?